I show concerned parents who want to give their children the best start to life how to better understand their children.

18 Oct 2013

Is Image Beneficial To Humanity - Part 5

Is Image Beneficial To Humanity Is Image Beneficial To Humanity The thing with image is we can fake it; people can lie, cheat and steal, and let’s face it, in our fast paced, material society, many do. Countless people have made careers out of a fa├žade. Celebrities, companies and others buy image. There are people out there whose job it is to create an image, or as they prefer to call it a brand, for whoever has enough money. We call them spin-doctors, Public Relations consultants, amongst other things. Look at the two pictures of this famous celebrity. She paid a lot of money to look like this, so that we believe something about her, and then she can use that image to sell a product, or herself.

Is Image Beneficial To Humanity The object of this exercise is to make us, the public, believe something about the person or a product; to make us believe it is cool, it’s for the upper class, this product is what’s missing from our lives, or this thing will make us happy. Then we go out and buy stuff that we probably don’t need. Look at the image at the top. The ‘main man’ in the picture (he’s a popular local DJ) lent his image to the product, for a large sum of money, so that his cool image could be transferred to the product. The perception created in our minds is that the product is cool, so there is more change of us buying it. In marketing, they call this positioning. Yes, they have a word for manipulating our minds!

I attended a course a while ago. At the end of the course, the course mentor discussed buying habits. According to various research bodies, if you ask yourself the question, “Do I need this?” before you buy something, you will save about forty per cent of your money. Thus, about forty per cent of the stuff we buy is not needed. I heard another researcher say that about a third of the money we spend is on products to boost our self-esteem. If we need our self-esteem lifted, doesn’t that mean we have a self-esteem problem?

Is Image Beneficial To Humanity - Part 1
Is Image Beneficial To Humanity - Part 2
Is Image Beneficial To Humanity - Part 3
Is Image Beneficial To Humanity - Part 4
Is Image Beneficial To Humanity - Part 6

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I show concerned parents who want to give their children the best start to life
how to better understand their children.
And I show people who are facing difficulties that they are not alone

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